Who's Afraid of Google?

Google is different...

Let us try to explain why:

Largest global IT companies (Oracle IBM Microsoft)

• Corporate Clients
• Very high license fees
• Proprietary software
• Difficult to use Technology, sometimes out of date
• Business Philosophy based on Success

Google

• People customers, even in Companies
• Free or affordable fees
• Easy to use Technology full of creativity and innovation
• Business Philosophy based on serious Fun, Research and fast Communication
• Suitable for people of any age and social environment
• and above all ... not just software ... but all you can do better with technology and the Internet

Well, it is enough to be scared of...(from the point of view of the Big Companies, of course)

But: why didn't they realize all that before?  

What will it happen?

My personal opinion

Why didn't they realize all that before?  
They didn't so far realized this because Google was related to the Search Engines Business  and to the distribution of experimental software for final users.
In others words, they did not consider Google a dangerous competitor...
Maybe Google did its best to make them think so, too.

What will happen?
From the perspective of the business war, I am sure that Google will win. it's too far ahead.
But we have to consider that  the struggle will cover the advertising and publishing fields too... not only Information Technology. ..
Competitors will play the card of privacy and security: they will try to scare us with the menace that our secrets will be discovered and we will publicly stripped naked and humiliated (Google and Internet fault, of course).

But let us look at the current situation.
What do you prefer:

• to be overwhelmed by obsessive and expensive (paid by us at the supermarket and elsewhere) advertising, affordable only for the biggest companies

or

• to be informed only about what we care about or we are interested in, maybe at the best value for money and close to home....together with the possibility of using the same means for promoting our business?

This is the choice...

What will change?

I think that Cloud Computing will really change our life:

• expanding and improving software quality and exploitation
• facilitating transparency in government and making control an easier task
• breaking down barriers and boundaries

We hope that Google, the Cloud Computing Giant, will stick to the current principles... Hopefully..



What do you think about?

I think that the opinion and the work of GTUGer, Googlers and Google Users (expecially the younger ones) is really important.

The possibility of a better future will be in their hands.
In their Hands and in their Mind.

References

Google philosophy: http://www.google.com/corporate/tenthings.html   

Antonella Blasetti (Lazio, Italy)