Lately, Google has become the leader in Computer Software Marketing. This leadership is
a result of sacrifices with the aid of organized and structured work. In addition to Google
Software, Google offers Open Source Organization for supporting open source projects. Due
to the fact that Google has the largest number of followers from all over the world, Google
didn't stop its work to pay "Others" attention. Supporting Google freeservices for targeting
new developers and self organizations was one of the milestones Google working to achieve.
In this article, we will talk about some Google Apps and APIs for making your own business
and manage it. First of all is the Google AdWords which is Google's main advertising product
and main source of revenue. AdWords offers pay-per-click (PPC) advertising, cost-per-
thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media
ads. The AdWords program includes local, national, and international distribution. Google's
text advertisements are short, consisting of one headline consisting of 25 characters and two
additional text lines consisting of 35 characters each. Image ads can be one of several
different Interactive Advertising Bureau (IAB) standard sizes. Google Also cares about
programmers so it provides APIs for those interesting in their own programs to interact with
AdWords. AdWords APIs are SOAP/WSDL web-based services APIs which Let you write
software that interacts programmatically with the AdWords service with the aid of Bid
management, Account Management, Compain Management, Traffic Estimation,
Reporting/Analytics and Keyword generation. Other common one for Google business
beginners is Google AdSense. Google AdSense is a free, simple way for website publishers of
all sizes to earn money by displaying targeted Google ads on their websites. AdSense also
lets you provide Google search to your site users, while earning money by displaying Google
ads on the search results pages. In addition, Google has noticed that online marketing takes
part in the real life shopping so it provided us with Google Checkout. Google Checkout is an
alternative checkout process that provides a fast, secure way to buy and sell online. No
worry about cheating with shoppers using Google Checkout badges provided on their
websites. Google Shoppers has many advantages over other shoppers with more sales and
lower costs with free transactions. Simple Business Scenario with Google services can be
achieved with promoting your business with AdWords, getting more traffic with the Google
Checkout badge, getting higher sales conversions by offering a streamlined checkout process
and offering lower costs with free transaction processing. Google didn't forget to provide
Web Administrators who use Google Services and APIs with Web Analytic Tool for giving
advantages to them over other Administrators. Google Analytics Web Interface has 4
components. Those components are Data collection, Data Management, Core Processing
with about 100 metrics for evaluation and Data Exporting. This gives the opportunity for
Googler Web Administrators to achieve what others can't. Finally, Life becomes easier with
Google because that's what Google aims to.
Mohammed Farrag – Shibin Al-Kawm GTUG Admin
0 comments:
Post a Comment